Who Is Family

We once knew, but we’ve forgotten. Families lived in one household or at least in one village. Maybe it was because grandma couldn’t make it otherwise, or she was respected. For whichever reason, it kept more hands available when it was needed to help raise the children. It was easy to describe your family.

I’m currently redefining family. I may be doing this for the rest of my life. I have a reel to reel that plays in my head. It looks somewhat like a small village, maybe too communal to some. There are children playing in a courtyard. The housing is surrounding a grassy area, and the commons area is a safe place. Here children can grow up with many caretakers. Many parents can care for them. Yes, they know their mother and father, but if there is a stressor in their household such as a new baby, it’s easy for another family to take them into their home.

In my vision of society, life is built for the good of people, not commerce. People are why we are here. Does it matter if there is money if there are no people to spend it? Economics is the most worthless of studies if sociology fails. And look around us. Our sociology is failing. What do we need to fix it? We have made some steps towards repairing it. We’ve recognized alternative families. Do you think this is unrealistic? I don’t think I’m alone in my thinking.

Last week I read a book called, Brand Strategy 101: Your Logo Is Irrelevant – The 3-Step Process to Build a Kick-Ass Brand, by Roy H. Williams and Michael R. Drew. They wrote about a cycle of Me verse We. Can you guess when the cycle of We started? The early 2000’s. The game changed. The slogans changed. Society shifted. Did you feel it? The authors wrote another book about it that I haven’t read yet, but I will, Pendulum: How Past Generations Shape Our Present and Predict Our Future. I’m putting that on my reading list.

Debt

Greece. Puerto Rico. Student loans. Mortgages.

The forces of debt are reshaping the world, creating dislocations and crises on a regular basis. And yet, few of us really understand how debt works.

….

If a mortgage is overdue, is it better to kick people out of the house and watch the neighborhood descend into rubble?

If 10 million Americans are overwhelmed with student debt they can’t repay, what should we do then? – Seth Godin excerpt    ( Seth references Debt, by David Graeber)

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