It’s Still The About People, Right?

It’s Still The About People, Right?

I think we as a society have forgotten something here. It’s not about the task in front us. How fast can you finish your spreadsheet? Are you a democrat or a republican? We sold more doohickeys than you. Is it about the people? Is it about the job? Is it about the thing?

Most jobs at their start were about helping, or at least solving a problem. Nutrition. Water. Disease prevention. Somewhere along the line they lose their focus. It’s easy to forget. If you’ve ever worked in a daycare with more than five children, you know how that feels. Children whine, they cry, they poop, and they need. It’s constant. You forget that you cared about these noisy, fussy children. At one time, you wished to nurture them. Now all you want to do is stop the noise. Suddenly it’s about the thing. The diapers.

The squeaky wheel problem

It seems to make sense to prioritize in order of priority.

Do the urgent stuff first. Deal with the cranky customer who’s about to walk out, the disenchanted and difficult employee who hasn’t had the right sort of guidance (lately), the partner who is stomping his foot.

The problem with this rational prioritization is that it means that the good customers, the valuable employees and the long-suffering but loyal partners are neglected. And they realize that they should either get squeaky or leave.

If the only way to get your attention is to represent a risk, people will figure that out.

(The other problem is that you end up spending all your time with cranky, disenchanted, difficult people who are stomping their feet.) – Seth Godin

I think it’s important to check ourselves and ask it’s still about the people, right?

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