There is a Taoist story of an old farmer who had worked his crops for many years. One day his horse ran away. Upon hearing the news, his neighbors came to visit. “Such bad luck,” they said sympathetically. “Maybe,” the farmer replied.
The next morning the horse returned, bringing with it three other wild horses. “How wonderful,” the neighbors exclaimed. “Maybe,” replied the old man.
The following day, his son tried to ride one of the untamed horses, was thrown, and broke his leg. The neighbors again came to offer their sympathy on his misfortune. “Maybe,” answered the farmer.
The day after, military officials came to the village to draft young men into the army. Seeing that the son’s leg was broken, they passed him by. The neighbors congratulated the farmer on how well things had turned out. “Maybe,” said the farmer.
Expectations are just that, expectations. They aren’t promises or guarantees. We assume we know how life will go. I have heard that women tend towards forecasting in relationships more so than men. We meet a man, and in our mind we’ve got our house picked out along with the names of the two adorable children we will have. When the relationship crashes, we wonder what went wrong. Maybe nothing went wrong. It could be that it wasn’t as perfect as we’d thought. It’s difficult to process the difference between our imaginary relationship or imaginary job versus the one that really exists. We need to be careful to pay attention to what really is happening around us, then we approach life face to face. Where were you looking when the roof caved in? Did you notice the first drops of rain? Or the buckets on the floor to catch the dripping roof leak? Maybe you were were visualizing life in another town.
So what are we to do? I love to redecorate my house in my mind and our imagination has its purpose. How would we ever make any progress, whether scientific or mathematically? Visualization gives us our map of how it could be. We need to remember where we are right now.
But while your intent is pure and your goal is to create magic, the most common mistake is to believe that the marketplace will agree with your good intent and support you. More specifically, that media intermediaries will clearly, loudly and accurately tell your story, that this story will be heard by an eager and interested public and that the public will take action (three strikes).
Or, more tempting, that ten people will tell ten people to the eighth power, leading to truly exponential growth (some day). Because right now, you’ve told ten people and they have told no one…
Only count on things that have happened before, a funnel you can buy and time you can afford to invest. Anything more than that is a nice bonus. – Seth’s blog